I help brands tell their story through targeted marketing campaigns, strategic branding, and commercial photography. Whether you’re launching something new or reimagining your identity, I create visuals and messaging that connect, inspire, and leave a lasting impression.
_____________________________________________
Targeted Marketing Campaigns
My short-term campaigns are designed to connect with real people and drive real results. Whether it’s social media engagement, product awareness, or community outreach, I craft messaging and visuals that move your audience to act.
Client: Rim Family Services (mock project)
Target Audience: Youth ages 12–18 in the San Bernardino mountain region
This campaign proposal was designed for Rim Family Services as part of a strategic messaging project aimed at preventing early substance use among middle and high school youth in rural communities. “Choose Your Path” centers on empowering young people to make confident, healthy decisions by emphasizing autonomy, peer connection, and non-judgmental support. The messaging avoids scare tactics and instead promotes positive coping strategies, community voice, and youth storytelling.
The campaign includes a message map that outlines:
- A core value-driven message rooted in small choices and future self-efficacy
- A mix of short-form videos, story carousels, interactive polls, and quizzes
- Tone and language appropriate for trauma-informed, peer-led communication
- Goals for engagement, including quiz completions, video views, and direct messages
This campaign demonstrates my ability to design digital health messaging that’s youth-centered, behaviorally-informed, and emotionally engaging.
_____________________________________________
Strategic Branding
Branding is about more than a logo — it’s about clarity, voice, and trust. My rebrand process helps organizations define who they are, what they stand for, and how they want to be seen, with a full strategy that turns identity into impact.
_____________________________________________
Commercial Photography
I create intentional, high-quality images that capture the essence of your brand, from products and people to places and experiences. My photography blends style with storytelling to help you stand out across websites, social media, and print.
